SEO · AEO · Online reputation
Found on Google. Cited by AI.
Your clients look for you on Google, on maps and, more and more, by asking ChatGPT, Perplexity or Gemini directly. We make sure they find you, and that what they read about you makes them want to choose you.
Two engines
Two ways to be found
For twenty years, being visible meant appearing in Google’s first ten links. Today, a growing share of searches ends with an answer written by an AI, which cites two or three sources and ignores the rest. Both now need work.
SEO
Search Engine Optimisation
Rank well
Organic search: making sure your pages are crawled, understood and ranked at the top by Google and Bing for the searches that matter to your business.
- Google and Bing results
- Local searches and maps
- Qualified visits, without paying for each click
AEO
Answer Engine Optimisation
Get cited
Optimisation for answer engines: making sure ChatGPT, Perplexity, Gemini and Google’s AI Overviews know your business, cite it as a source and recommend it when a client asks.
- Answers from ChatGPT, Perplexity, Gemini, Copilot
- AI Overviews at the top of Google results
- Your business named, with a link to your site
Services
What we take care of
Technical audit
Crawling, indexing, speed, mobile display, markup, redirects: we list everything that stops search engines from reading and ranking your site, then we fix it.
Keywords and content
We identify the questions your clients actually ask, then create or rework the pages that answer them, in your tone and in their languages.
Structured data
Schema.org markup for your business, services, products, reviews and FAQs: search engines and AI understand who you are without having to guess.
Local search
Google Business Profile, Apple Maps, Bing Places, directories: accurate, identical information everywhere, so you show up on the map when people search nearby.
Visibility in AI
Clear answer pages, well-defined entities, sources that are easy to cite, an llms.txt file: your site becomes simple for answer engines to understand and recommend.
Tracking and reports
Rankings, visits, contact requests and citations in AI answers, tracked every month in a clear report, from Search Console and your analytics tools.
Online reputation
A consistent image, wherever people look for you
Before calling you, a client checks your listing on the map, reads your reviews, compares you with a competitor and sometimes asks an AI for its opinion. Opening hours that differ from one source to the next, or a description several years old, are enough to make them hesitate.
We align your information across search engines, maps and directories, showcase your reviews and check what AI says about your business. As the publishers of Ligoo.ch, the first opening-hours directory in Switzerland, we know how this information travels.
What you gain
Clients who find you on their own
An illustrative example, quantified the way we do it after an audit: where you stand today, and where you can be after twelve months of steady work.
Today and in twelve months
- Today
- After 12 months
Searches where you appear on the first page
×6
14 queries86 queriesVisits from search engines
×3.8
900 / month3400 / monthAI answers that cite your business
9 questions of 20
1 of 209 of 20
Fictitious example for illustration, not a client case. Your own targets are set after the audit, from your real data.
Visits from search
- Without SEO work
- With SwissOps
Fictitious example for illustration. SEO usually takes three to six months before clear effects, depending on the competition and the starting point of the site.
Method
It all starts with an audit
We go through your site, your listings and your presence in AI answers, then hand you an action plan ranked by impact. You know what is holding you back, what it costs to fix and what you can expect from it.
- 01
Audit
Technical health, content, competition, local listings and presence in AI: a quantified assessment.
- 02
Action plan
Fixes and content ranked by impact and effort, with a clear budget.
- 03
Implementation
We fix, mark up, write and publish, on your current site or on the one we develop for you.
- 04
Tracking
A report every month: rankings, visits, citations in AI, and the adjustments that follow.
During implementation, you follow progress, hours and invoices in your client area.
Discover the client areaProof by use
We practise it on our own sites
Since 2008 we have published information sites used every month by more than a million people, in Switzerland and in more than twenty other countries. They rank durably because they answer precisely what people are looking for. That is the know-how we put to work for your business.
- Ligoo.chCH · Since 2008
- Opening Hours Post OfficeUK · Since 2015
- Essence-prix.frFR · Since 2023
Principles
What we stand by
No first place promised
Nobody controls Google’s algorithm or AI answers. We commit to the work and to measured indicators, never to a guaranteed ranking.
Lasting methods
No bought links, no doorway pages, no text written to fool robots: what works today and penalises you tomorrow does not interest us.
Useful to your clients first
Content that truly answers the question is the content Google ranks and AI cites. We write for your clients, then optimise for the engines.
Your accounts stay yours
Search Console, business profile, analytics tools: everything is opened in your name. If we stop working together, you keep it all.
FAQ
Frequently asked questions
- What is the difference between SEO and AEO?
- SEO aims to rank your pages well in search engine results, where people choose a link. AEO aims to have answer engines (ChatGPT, Perplexity, Gemini, Google’s AI Overviews) cite your business in the answer they write. Both rest on the same foundations: a technically clean site, clear content and consistent information everywhere.
- How long before we see results?
- Technical fixes and local listings often show their effect within a few weeks. For content and rankings on competitive searches, allow three to six months in general. We measure every month so you can see the progress.
- Can you guarantee first place on Google?
- No, and be wary of anyone who promises it. Nobody controls Google’s algorithm or AI answers. We commit to a clear work plan and to indicators we track together.
- Do we need to rebuild our website?
- Rarely. Most gains come from targeted fixes and better content on the existing site, whether it runs on WordPress, Shopify, Wix or a custom solution. If a redesign is needed, the audit will say so, with figures to back it.
- How do we know what AI says about our business?
- We regularly ask the main assistants the questions your clients ask them, and record whether you are cited, how, and alongside whom. This tracking is part of the monthly report.
- How much does it cost?
- The audit is quoted at a fixed price, depending on the size of the site. The work that follows is done at a fixed price or on a time basis, depending on its volume. Either way, you know the budget before we start.
Not visible enough? Let’s start with an audit.
Send us your website address. We will tell you what is holding back your visibility and where to start.